bet365 continues to push technological boundaries and break new ground
in software innovation.
Element, the leading provider of IP
geolocation technology, today announced that bet365,
one of the world’s leading online gambling companies, has implemented
Edge(TM) IP geolocation technology to localise website content and
improve the user experience.
Headquartered in Atlanta and London, Digital Element is a division of Digital
With its global audience, bet365 serves 17 million customers in over 200
countries and operates in 17 different languages. Follow us on Twitter @DigitalElement and
like us on Facebook.
“To ensure that our players get a customised experience, it’s imperative
bet365 uses accurate, reliable and up-to-date IP geolocation data,”
explained Martin Davies, CEO – Technology, bet365. For more than a decade, many of the world’s largest
websites, brands, ad networks, social media platforms and mobile
publishers have trusted Digital Element’s technology to target
advertising, localise content, enhance analytics, and manage content
rights as well as detect and prevent fraud. ENDS
bet365 joins some of Digital Element’s other high-profile clients
including the BBC, Channel 5, AerTV, Microsoft, MediaMath, Media iQ,
DoubleClick, Flashtalking, Infectious Media, AOL’s ADTECH, Yahoo’s
BlueLithium, Vibrant Media.
Founded in 2000 in North Staffordshire, bet365 is the world’s largest
online sports betting company. “Digital Element’s NetAcuity
Edge(TM) technology provides us with the most accurate data available,
enabling us to operate with confidence that we are offering the best
experience possible as well as remaining compliant with any geographic
Founded in 1999, Digital Element is the industry pioneer of IP
geolocation intelligence, and its NetAcuity technology has
revolutionised the IP geolocation space. Visit www.digitalelement.com
for more information on how to bring the power of location to the online
world. The company’s patented
technology has been certified and accredited to deliver real-time access
to accurate and reliable location intelligence without invading internet
users’ privacy. By combining IP routing
infrastructure analysis with anonymous location insight gleaned from a
network of global commercial partners, the company’s NetAcuity® Solution
Suite provides the most detailed, hyperlocal dataset available worldwide
today that maintains user anonymity and complies with the highest
standards of end-user privacy.
“We are delighted to be working with bet365 to enhance the user
experience for their players,” commented Charlie Johnson, Digital
Element’s Vice President, UK and Ireland. The company employs more than 2,000
people, is live in 17 languages and delivers an unrivalled online
experience to over 14 million customers worldwide. Deploying IP
geolocation enables the company to simplify content localisation and
automatically serve content and advertising in the right language and
currency, improving relevance, response and revenues.
For more information, please visit www.bet365.com.
About Digital Element
Since 1999, Digital Element has been providing global geolocation
solutions that bring anytime, anywhere relevance and context to online
initiatives – from desktops to mobile devices. “The multifaceted applications
of our data will allow enhancements to the player’s experience no matter
where they are based.”
. Giving its
development teams the freedom to innovate is key to its success