In terms of new technology, the anytime, anyplace, anywhere’ convenient
culture of mobile phones, combined with their status as a trusted device
makes them ideally placed for offering betting services to customers.
Furthermore, brands from other media or industries are increasingly
being leveraged to appeal to these types of customers effectively.
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- William Hill
Betting companies are indeed getting in on the act by increasingly
offering mobile websites and smartphone applications.
DUBLIN–(BUSINESS WIRE)–Research and Markets (http://www.researchandmarkets.com/research/w7jtld/the_global)
has announced the addition of the “The
Global Business of Online Sports Betting: A Market Assessment and
Outlook” report to their offering.
It provides case studies of the major online sportsbook operators and
suppliers and analyses them to determine their business models and
revenue streams as well as who the winners and losers will be.
Online Sports Betting: A Market Assessment and Outlook’ examines the
main issues surrounding the growing online sportsbook industry including
betting market overviews by region; areas of opportunity; factors
affecting growth in the industry; the mobile revolution and how it is
affecting sports betting offerings; marketing strategies of online
sportsbooks; regulatory issues and demographics of players.
Online Sports Betting: A Market Assessment and Outlook’ reveals that
both personalisation and localisation of services are now high on the
agenda of many gaming operators. Understanding the demographics and
motivations of sports bettors can greatly enhance the effectiveness of
product development strategies and customer retention initiatives